Bachelor's Degree in Marketing Innovation & Analytics
Technology has completely changed the ways in which products and services are sold today.
Big Data has given marketers a limitless wealth of information into the habits and behaviors of their customers, and social media and mobile communications mean messages can be targeted to specific people at specific places during specific times. But to capitalize on those advantages, you need to be able to interpret all that data to create actionable strategy — a specialty at Stevens. Here, you'll experiment directly with these tools to create and manage campaigns, and use analytics to adjust strategies based on audience behavior.
Students who major in Marketing Innovation & Analytics graduate able to bring a results-driven, creative approach to traditional and new media campaigns, and will understand how to apply analytical methods to track and ensure success.
The technology focus of the core Marketing Innovation & Analytics classes ensures students are prepared to analyze customer data and craft messaging that resonates strongly with the desired audience. Students in the marketing program develop the skills needed to pursue careers at product and service providers in any industry, and will especially stand out for employers at firms that understand the value of analytics-driven marketing.
Marketing Core
The core Marketing classes emphasize the evolving methods by which professionals can use technology to improve customer engagement.
BT 403 Marketing Strategy in a Digital World
BT 417 Market Analytics & Research
BT 435 Social Media and Network Analysis
BT 445 Virtual and Physical Consumer Behavior
BT 465 Integrated Marketing Communications
BT 466 Data Analytics
Business Core
In addition to your core of major-specific courses, you'll complete a suite of courses to provide you with an understanding and appreciation for the business fundamentals, including entrepreneurship, operations, business law, information systems, international business, accounting, finance, marketing and management. These courses will help you develop critical thinking and presentation skills, and encourage you to apply your learning to solve complex business problems.
ACC 200 Financial Accounting
ACC 215 Managerial Accounting
MGT 100 Principles of Management
ECON 242 Economics
BT 105 AI Applications in Information Systems and Analytics
BT 221 Statistics
BT 223 Applied Models and Simulation
MGT 290 Business Career Seminar
FIN 321 Corporate Finance
MGT 330 Social Psychology & Organizational Behavior
MKT 350 Marketing
MGT 413 Business Law
ISE 350 Logistics and Supply Chain Management
MIS 110 Intro to Scientific Computing, or CS 115 Intro to Computer Science
MIS 201 Fundamentals of Information Systems with Excel Lab
MGT 300 Business Communication
Two information systems courses
Two technology courses
Practice Core
The practice core at Stevens is where you’ll apply the skills you’ve learned in real business simulations, culminating in the Stevens Innovation Expo. For your expo project, you'll work in teams to either pursue a startup business concept of your creation, or work with executives at a New York-area business on a real-world consulting project. It’s one of the strongest examples of learning by doing — a value emphasized by Stevens and the School of Business — and provides instant credibility for your resume.
BT 301 Strategy
BT 372 Entrepreneurship
BT 401 Advanced Strategy
MGT 411 Senior Design I
MGT 412 Senior Design II
Arts and Sciences Core
The arts and sciences core is a distinguishing feature of a Stevens education, and will help you hone talents such as written and oral communication and teamwork, while gaining a broader perspective on the world around you through courses in literature, political science, history and the social sciences.
HASS 103 Freshman Writing
HASS 105 CAL Colloquium
MA 117 Calculus I
MA 119 Multivariable Calculus & Finite Math
Two Humanities courses – one upper-level course and one lower-level course
One Science course
Frequently Asked Questions (FAQs)
Can you describe the Marketing Innovation & Analytics major in one sentence?
The Marketing Innovation & Analytics undergraduate major combines the creative side of marketing with data analytics and technology, teaching students how to understand consumers, develop effective campaigns and measure their impact.
What type of coursework is incorporated into the Marketing Innovation & Analytics program?
Marketing Innovation & Analytics students study marketing strategy, market analytics and research, consumer behavior, social media and network analysis, digital marketing, integrated marketing communications and data analytics, in addition to the broader business curriculum.
Students learn to use customer and market data to understand consumer behavior, target audiences and continuously evaluate and improve marketing strategies.
Are there student organizations Marketing Innovation & Analytics students can get involved in?
The Fashion Association of Marketing and Entrepreneurship (FAME) is particularly relevant for Marketing Innovation & Analytics students. Students can also participate in Stevens Women in Business, Stevens Consulting Club, Phi Beta Lambda and entrepreneurship-focused organizations.
How can I finish my bachelor’s degree in three years and use the fourth year to earn a master’s degree?
Stevens has developed a three-year bachelor’s degree plan for eligible students who enter with 24 or more college credits earned through AP and dual-enrollment coursework in high school.
With careful academic planning and by applying eligible incoming credits toward degree requirements, students may be able to complete their undergraduate degree in three years and use their fourth year to pursue a master’s degree, creating the opportunity to earn both a bachelor’s and master’s degree in just four years.
What are the outcomes of Marketing Innovation & Analytics graduates?
92% of Marketing Innovation & Analytics graduates achieved their desired outcome within six months of graduation, with an average starting salary of $84,100 for the Class of 2025.
Graduates are prepared for careers including Marketing Analyst, Digital Marketing Analyst, Market Research Analyst, Brand Analyst, Social Media Analyst, Product Marketing Associate and Marketing Strategy Consultant.
Where are Marketing Innovation & Analytics graduates employed?
Virtually every industry needs professionals who understand both customers and data. Marketing Innovation & Analytics graduates can pursue careers with technology companies, financial institutions, consumer brands, advertising and media agencies, consulting firms, startups and Fortune 500 companies.
Examples of employers include Verizon, DreamWorks, WSP, VideoAmp and Kepler.